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College of Business Education [CBE]
Marketing Management
Journal Articles
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Journal Articles

Permanent URI for this collectionhttp://repository.costech.or.tz/handle/123456789/73668

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: marketing communication strategies, street vendors. 1
adoption 3
agribusiness, investment opportunities, Dodoma, Tanzania.. 1
banking 2
Brand Equity 1
Brand Equity, Digital marketing, adoption, customers, Dar es Salaam 1
challenges 1
Champion Product, Foreign Market, Export Performance, Product Differentiation, Competitive Advantage, Export 1
cocreation, codesign, design science research, entrepreneurship development, mobile marketing application, women entrepreneurs 1
Competency – based Education and Training (CBET), Technical Institutions, challenges, implementation 1
Complaints Management, Higher Learning Institutions, Tanzania 1
Consumer response, Counterfeit medicines, Dar es Salaam City, Tanzania 2
Customer Retention, Customer Loyalty, Higher Education 1
customers 3
Dar es Salaam 1
Dar es salaam 2
Digital marketing 1
Entrepreneurial capabilities, Chagga and Sukuma, small and medium enterprises, Tanzania 1
Entrepreneurship education, Entrepreneurial capabilities, Teaching and Learning Methods, Tanzanian Higher Learning Institutions 1
Entrepreneurship training, Micro and small Enterprises (MSEs), Performance, Food Vendors 1

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