| dc.creator |
Odhiambo, Luis |
|
| dc.date |
2019-03-15T06:17:02Z |
|
| dc.date |
2019-03-15T06:17:02Z |
|
| dc.date |
2014 |
|
| dc.date.accessioned |
2021-05-05T08:08:13Z |
|
| dc.date.available |
2021-05-05T08:08:13Z |
|
| dc.identifier |
http://hdl.handle.net/11192.1/2460 |
|
| dc.identifier.uri |
http://hdl.handle.net/11192.1/2460 |
|
| dc.description |
This dissertation is a copyright material protected under the Berne Convention, the
Copyright Act 1999 and other international and national enactments, in that behalf,
on intellectual property. It may not be reproduced by any means in full or in part,
except for short extracts in fair dealings, for research or private study, critical
scholarly review or discourse with an acknowledgement, without the written
permission of Mzumbe University, on behalf of the author. |
|
| dc.description |
The goal of this study is to determine the effectiveness of social media as a
marketing communication tool in Tanzania with a case of Precision air. The main
objective of this study is to evaluate the effectiveness of social media in product
marketing in the Tanzanian environments followed by specific objectives: To
identify social media tools preferred by clients in information sharing, to determine
the effectiveness of social media in introducing new products in the market and the
last one is to evaluate the strategies used in marketing by business companies
through online media
The second chapter of this study deal with literature review, conceptual framework
and hypothesis. In this chapter different literatures was reviewed and give
connection and concept in formulating conceptual framework of the study.
Hypothesis was developed to test on the objectives of the study.
In chapter three cover the study designed and the method for conducting the study. It
include among others, area of the study, population sample was identified, data type,
collection method, method of analysis and validity of those data.
Generally in chapter four data was presented using table and figures, was analyzed
using statistics and percentages followed by discussion of the findings. In summary
study reveal that there are increase numbers of social media users and most of them
are in age 20 to 36. This has made different companies now to choose social media
as their marketing strategies. Also study shows social media tools that are mostly
used are Facebook, Blog, Twitter and Instagram.
Lastly in chapter five cover conclusion, recommendations and areas for further |
|
| dc.language |
en |
|
| dc.publisher |
full text |
|
| dc.subject |
M |
|
| dc.subject |
Medium entreprenus |
|
| dc.title |
Effectiveness of Social Media as a Marketing Communication tool in Tanzania. |
|
| dc.type |
Thesis |
|