A Dissertation Submitted in Partial Fulfillment of the Requirements for Award of the Degree of Master of Business Administration (MBA of Mzumbe University
This study assessed the role of Company‘s Corporate Social Responsibility (hereafter CSR) in Community Development. It was conducted in Morogoro Municipality. Both qualitative and quantitative approaches were employed using a sample of forty six respondents. The main research instruments used were the questionnaire and interview. Quantitative data were analyzed using simple descriptive statistical methods such as frequencies, and percentages. Qualitative data were analysed by qualitative analysis method The major focus was on assessing the level of awareness of Morogoro community about CSR, examining the roles of CRS in Community Development which includes initiatives that focus on environmental conservation, assessing the challenges of the implementation of corporate social responsibility in Tanzania Corporations and analyzing the current CSR practices employed by corporations in Tanzania. As regards the level of awareness of consumer about CSR, the results show that, the respondents were aware of the term and practices of CSR. The findings also show that, most of the firms in Morogoro have no formal process to address the community relations. They are aware of the environmental conservation programme done by many organizations as part of their CSR. Trees planting by companies and institutions employees are one of the environmental conservation activities done by some of the companies as a means of implementing the CSR. The role of CSR in the Community Development is to build a mutual understanding between corporations and community. Challenges of CSR implementations in Tanzania include lack of availability of reliable data about community needs, and CSR is regarded as a tool of competition among business rivals. It is an undeniable fact that in recent times, many organizations have come to the realization of the importance of CSR for their own sustainability and as a way of achieving competitive advantage over rivals. It is the fact that most of the companies lack Proper mechanism or systems which helps to respond to the changes of social and political circumstances when it comes to the implementations of CSR. Also the government should enforce laws concerning the implementations of CSR to make it easier for both community and companies to practice and benefit from the impact CSR.