A Dissertation Submitted in Partial Fulfillment of the Requirements for Award
of the Masters Degree of Business Administration Corporate Management
(MBA – CM) of Mzumbe University
The study was about effectiveness of the influence of Serengeti national park ecosystem
tourism on improvement of rural livelihood development in Serengeti district. Conducted at
Robanda village in Serengeti district with the aim of achieving the following objectives; first,
identifying the nature of Serengeti ecosystem services on local people; secondly to assess the
influence of Serengeti ecosystem on rural livelihood development and the last objective was
to identify ways to improve influence of Serengeti tourism on rural livelihood development.
The study population involved households living in the selected village of Robanda,
household living out of Robanda village and national park officers. The sample was obtained
through simple random and purposive sampling techniques. The sample size for the study
was eighty (80) respondents.
Data are collected through primary and secondary, where primary data collection involved
interview and questionnaire tools.
Data are organized and presented using tables and charts. The analysis tool involved the use
of frequencies and percentages.
The study revealed that; first, types of Serengeti ecosystem services to local communities are
employment opportunities, improvement of social services and establishment of social
relations. Secondly the study found that influence of Serengeti ecosystem on rural livelihood
development is very effective. Lastly the study found four ways of improving influence of
Serengeti tourism on rural livelihood development, these are; education on tourism activities,
infrastructure development, entrepreneurship skills on tourism sector and advertisement of
Serengeti national park worldwide.
In view of the above, the researcher recommends that; First, the government through ministry
of wildlife and tourism should put more efforts in advertising Serengeti national park
worldwide. Secondly, the government through ministry of infrastructure in collaboration with
ministry of wildlife and tourism should make sure that all the infrastructures such as roads
are constructed. Thirdly, government and other stakeholders should provide entrepreneurship
skills to Robanda villagers so as to benefit the available opportunities on tourism sector.
Fourthly, government should provide education to Robanda villagers on the importance of
keeping the nature of Serengeti national park so that it may last longer.