A Dissertation Submitted in Partial Fulfillment of the Requirement of Master of Business Administration in Corporate Management (MBA- CM) of Mzumbe University 2015This study intended to investigate factors influencing choice of tourist destination and attraction site among international tourists Also, the study intended to investigate whether there is significant relationship between the levels of influence of different attributes of the major factors seen to influence the consumer‟s choice of destination and attraction sites. The study also assessed the price sensitivity of the international tourist in purchase of the destinations attraction sites and so assess if the costs of travel and stay in the destination has a significant influence in the choice of the tourist destinations and attraction sites. The study also assessed the level of influences of some other factors like expectations of experiences, uniqueness of the attractions sites, etc. The survey covered some Wildlife Protected Areas (Arusha National park, Manyara National Park, Tarangire National Park, Kilimanjaro National Park), Hotels (Mt. Meru Hotel, East Africa Hotel), Arusha Declaration Museum and Kilimanjaro International Airport (KIA) which are allocated in the NTC and within Arusha and Kilimanjaro regions. The major findings from this study is that, among other factors, Quality experiences expectations, uniqueness of the attraction sites in the NTC and costs of travel to and stay in the destination are influential factors in influencing the choice of a particular tourist destination and attraction site among international tourists. Also a positive and significant influence of the factors quality experience expectations, uniqueness of the attraction sites features and costs of travel to and stay at the destination was advocated in the study findings. The study recommended the reducing of the cost of travel by improving the infrastructures at the destinations so as to easy accessibility and stay and also setting reasonable prices and providing high quality services will increase the influences of choice of NTC destinations and attraction sites of Tanzania among international tourists.