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Corporate Social Responsibility (CSR) is a rapidly developing, key business issue. It
is a concept that has attracted worldwide attention. Due to the demands for enhanced
transparency and corporate citizenship, CSR started to embrace social, ethical as well
as environmental challenges. Today, companies are aware of the social and
environmental impacts of international production. It is accepted that Companies
should not be only profitable, but also good corporate citizens. This research work
was carried out at NMB PLC with the aim of assessing the impact of corporate social
responsibility on organization financial performance a case of NMB PLC at
Morogoro Municipality.
The methods used in data collection were observation, interview and questionnaire.
Collected data were analyzed using Ms Excel and statistical package for social
sciences (SPSS).data presentation was based on tables and figures shows frequencies
and percentages.
From the findings, result of analysis implies that there is no direct relationship
between CSR and financial performance, respondents commented that most area
which got CSR are contribute nothing to the bank performance but just receive CSR
as aid and to make community enjoy. On the side of contribution of CSR on NMB
PLC performance the analysis reveal that activities of CSR affect return of the Bank
by reducing amount of profit instead of reinvest the profit and increase value of asset,
on the challenge facing company on engaging in CSR the result implies that
shareholders are not willing to offer CSR as wealth not maximized but minimized.
Conclusion of the study shows that respondent comment on agent theory that
shareholders are not willing to engage in CSR program as wealth are not maximized
but minimized also larger number of respondents comment that CSR improve more
reputations and company image and not financial performance of the company. |
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