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This study in exclusively intended to assess the effectiveness of Business
Development Services (BDSs) provided on intension to promote the growth of
Small and Medium Enterprises (SMEs ) dwelt in Morogoro Municipal under SIDO
facilitations. The investigation is based on Case Study context in which the
methodological approaches of sampling technique deploy the convenience or
accidental methods. The method seems deem fit the study since it allowed the
convenience sample size of fifth (50) respondents from SMEs operators.
Apart from that, the study has deployed two major data collection methods namely;
Questionnaire and Interview to collect the primary data. Furthermore, data were
analysed by means of descriptive, correlation and regression analysis. The study
shows that, there are high positive correlation between the independent variables
namely; Training, advisory, marketing, technology and information in relation to
growth of business and only linkage has indicate a negative correlation when these
services were correlated by using the Pearson correlation product moment model.
Moreover, the analysis was done by using the standard multiple regression to identify
which sets of independent variables are effectively provided to the extent that it has
an effect on predicting the growth of business. In this regards, it found that the BDSs
namely; training and technology have shown a reasonable statistical significant
contribution on the growth of SMEs.
Based on these findings, SIDO should consider the effectiveness criteria in order to
make effective interventions of their services particularly the most preferable
services. On other hand, those BDSs that indicated the high positive correlation with
growth of business that is; advisory, marketing and information should be taken into
the consideration so as they can significantly contribute in predicting the growth
performance hence become effective.
Further more, the study reveals major challenges facing SIDO on its endeavour to
provide effective business support namely; lack of fund, inadequate competency
work force and technology and diversity in understanding market needs. |
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