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This research was a survey research, taking Ministry of Natural Resources and
Tourism as well as Zanzibar Tourist Board as the case study. It used both, primary
and secondary data to determine the effectiveness of the government strategies in
developing cultural tourism in Tanzania. Primary data were collected with the use of
questionnaires and interview guides, as well as personal observation. Secondary data
collection involved reading of internal documents, journals, official reports at both
Ministry of Natural Resources and Tourism as well as at Zanzibar Tourist Board and
other documents related to cultural tourism outside them.
The researcher observed that; the strategies used by Ministry of Natural Resources
and Tourism as well as Zanzibar Tourist Board to develop cultural tourism in
Tanzania include; Private sectors participation, Enforcement and formulation of
Policy, advertising and Promoting Tanzania Cultural Tourism, improvement of social
and physical infrastructure, creating Community awareness on the role and existence
of cultural tourism.
The researcher also concludes that government strategies are not effective in
developing cultural tourism although not to the highest extent. This is because of
several inadequacies which require to be rectified namely; poor community
awareness, high competition from other countries, low promotion and advertisement,
poor policy and poor social and physical infrastructures.
Because of those findings of the study, the researcher concluded and recommended
the following; Government should Improve Presentation and Conservation of
Tanzanian Culture/Handicrafts, Initiation of Marketing Campaign, Improve
Modalities for Community/Local people Involvement, Government and Private
sector should form partnership, Infrastructures Improvement for Accessibility of
Tourism Destinations as well as awareness and pride in the tourism attractions of
Tanzania should be promoted and instilled among all Tanzanians. |
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