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Chapter one is problem setting in which it will include background of the problem,
statement of the problem, research objective, research question research
methodology, survey, questionnaire interview and research design. This chapter is
the bone of the whole research work as it reflects what will be done to complete the
report
Chapter two would be about literature review about marketing strategy. It includes
marketing concept, features of marketing, importance of marketing, 4ps marketing
mix, marketing mix in Higher Learning Institution, marketing gap in HLI as well as
research Gap. Literature review helps to increase knowledge and to find out what
others wrote about the role of 4ps in HLI, the knowledge gap, its effectiveness and
the challenges and problems the HLI faces.
Chapter three explain about research methodology which includes study area,
population of the study, sampling techniques, sample size, data collection and
questionnaire and document review. This is how the research work will be done,
ways and techniques of collecting data and other supportive information to complete
the work.
Chapter four tells about data presentation; analysis and discussion. It explain the
analysis of the questionnaire distributed to population sample.it gives the summary
of what have been done through data presentation analysis as well as the challenges
and opinions from the respondents.
Chapter five briefings on the summary, conclusion and recommendation of the
research work.it give out the summary of the report and the recommendation from
the author and the respondents. |
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