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The study aimed at showing the level of user’s awareness towards online banking in
the banking sector. FBME BANK LTD used as the case study. The report went deep
in presenting the nature of the problem under discussion and it point out the major
facts that are frequently experienced by many banks in preserving their system
reliability level of online banking.
The main purpose of this research was to see the level of user’s awareness in online
banking in the banking industry in Tanzania, level of online banking system
reliability as well as to find out how banks can take advantage of opportunities
brought in by technological changes.
The study adopted mixed methodology and the population was based on all levels of
management especially on the Centre for Information and Communication
Technology. The study used interviews, observation, questionnaires and
documentation as data collection method that has enabled the researcher to gather
relevant data and come up with the conclusion after critically being analysed. Data
has been presented and analysed using both qualitative and quantitative research
techniques. The data obtained was compiled, tabulated, graded in percentages and
analysed in relation to research questions thereafter. The population of the study
came from the FBME BANK LTD staffs, and other staffs within an organization and
appropriate sample size of 40 respondents were used.
It was found that FBME BANK LTD has moderate level of customer awareness and
less advertises on reliability of internet banking products and services and Addition
to that FBME BANK LTD uses common tool of word of mouth advertisement. The
researcher recommended that FBME BANK LTD should advertise its online services
and use the opportunities available in the market to increase its market share. |
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