A research report submitted to the School of Public Administration and
Management (SOPAM) in Partial Fulfillment of the Requirements for Award of the
Degree of Master of Science in Human Resource Management of Mzumbe University
This study aimed to find out the factors influencing employee’s retention in Private
sector; a case study of Association of Tanzania Tobacco Traders in Kahama District.
Specifically the study addressed the following three specific objectives; firstly, to
identify the employee’s retention strategies employed by ATTT in Kahama District,
secondly, to determine the benefits of employee’s retention strategies employed by
ATTT in Kahama District, and thirdly, to identify the challenges facing ATTT in
implementation of employee’s retention strategies.
A case study research design was adopted and a total sample of 50 respondents was
consulted. Purposive sampling and simple random sampling techniques were used to
obtain the required sample. The researcher used questionnaire, interview,
observation, and documentary review to collect data; where the collected data were
analysed through Statistical Package for Social Science version 20.
The findings of the study revealed that, there are various employee’s retention
strategies employed, but the common mentioned by the respondents in ATTT were;
provision of bonuses and overtime allowances, training and development, salary
increment, promotion opportunity, and good working environment. Through the well
practices and implementation of those employee’s retention strategies, ATTT
achieved various benefits such as; employees may stay in an organization for a long
period of time, employees are encouraged and motivated to work, efficiency and
productivity, and less supervision.
Furthermore, the following were the challenges facing ATTT in implementation of
employee’s retention strategies such as; costs to the organization, delaying of the
bonuses and overtime allowances, employees may leave organization after training,
and lack of training need assessment. The various solutions on the challenges facing
ATTT were suggested as follows; bonuses and overtime allowances should be
provided timely, to have the policies to protect or guide employees to leave
organization after training, training need assessment should be conducted properly in
time, organization should budget, plan and monitor the organization costs.