A Dissertation Submitted in Partial Fulfillment of the Requirement for the Degree of Master of Business Administration in Corporate Management
(MBA-CM) of Mzumbe University
The study intended to find out the extent to which Hotels in Dar es Salaam utilize ICT for better performance. The objectives of the study were; to identify the key characteristics of Hotels in Dar es Salaam: To examine factors which influence performance of Hotels in Dar es Salaam: and to examine the extent to which the use of ICT in Hotels has promoted performance. A sample of 100 Hotels was selected through purposive sampling technique.Primary data were collected through the use of structured questionnaire as a tool for data collection and secondary data were collected through books and reports. The study used quantitative data analysis technique such as descriptive statistics (percentages), SPSS 20 and STATA 12. MS Excel used for drawings of tables and figures which presented and supported with interpretations. The test for reliability of the study was 0.78 whereby it is considered Acceptable. The study used ANOVA test to compare the performance between Hotels which uses ICT and Hotels which don’t use ICT. Results generally indicated that there is a relationship between ICT and performance of Hotels, and Hotels which uses ICT perform better in Sales, Number of employees and Working capital. Logistic regression model was estimated and found that Computerized reservation process, Computerized management system and Supplies methods (both approaches) and the Hotel status as the significant variables in influencing performance of the Hotel.