| dc.creator |
Tofiki, Swaumu S. |
|
| dc.date |
2018-09-26T10:09:16Z |
|
| dc.date |
2018-09-26T10:09:16Z |
|
| dc.date |
2015 |
|
| dc.date.accessioned |
2021-05-05T09:50:43Z |
|
| dc.date.available |
2021-05-05T09:50:43Z |
|
| dc.identifier |
APA |
|
| dc.identifier |
http://hdl.handle.net/11192/2294 |
|
| dc.identifier.uri |
http://hdl.handle.net/11192/2294 |
|
| dc.description |
A RESEARCH REPORT SUBMITTED IN FULFILLMENT FOR AWARD OF THE
MASTERS OF BUSINESS ADMINISTRATION IN CORPORATE MANAGEMNET
(MBA-CM) OF MZUMBE UNIVERSITY. |
|
| dc.description |
Though, the direction of previous studies on Viral Marketing strongly addressed its
spread and adoption in developing countries like Tanzania, the ecosystem of Viral
Marketing that is relevant to developing countries like Tanzania is not yet known and
developed.
The general objective of this study was to assess the influence on the Viral Marketing on
Sales; Perceptions of customers of Airtel Tanzania Ltd, Mwanza Branch. More
specifically, the study identified the level of customers’ awareness on the Viral
Marketing, Airtel strategies of Viral Marketing and analyzed the influence of Viral
Marketing on sales.
The study sample constituted by 68 Mzumbe evening class 2014 and 2015 Masters
Students Mwanza Campus Airtel Customer and 8 Aritel staff. For combined
respondents’ male representation was 51.3 percent while 48.7 percent was female
The study found that, more than half Aitel customers awareness level of Awareness was
above 80 percent
Viral marketing has great opportunity to win the market, communication companies like
Airtel need to set better Viral marketing plan that enable good customers service
delivery, in order to capture attention of more customers from different location in
Tanzania, particularly rural areas. Airtel need to focus on conducting more marketing
research and further investigate needs of customers towards the use of Viral Marketing
to influence retention and growth. |
|
| dc.language |
en |
|
| dc.publisher |
Mzumbe University |
|
| dc.subject |
Viral Marketing, Sales, Customers Perceptions, Aitel Tanzania |
|
| dc.title |
Vira Marketing Sales, Customer Perceptions, Airtel Tanzania. |
|
| dc.type |
Thesis |
|