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In recent years transportation network companies have been introduced around the globe. The purpose beyond this was to connect a mobile phone’s application to merge customer’s mobile devices along with drivers of vehicle for hire. Despite growth of ride sharing services and introduction of e-payment systems in transportation industry in Tanzania, which previously were not experienced in local taxi and transports that speeding up transactions in more convenient ways. Still fewer Uber customers in Tanzania adopted e-payment system on Uber service they purchase compared to Electronic Payment System (EPS) adoption rate by Uber customers in other countries.
This study assessing factors that affecting adoption of EPS on Uber services in Tanzania, with specific focus on perceived trust, perceived convenient, customer’s awareness, knowledge and willingness. The research model includes external variables of Technology Acceptance Model (TAM) to understand factors hindering customer’s willingness, attitude and behaviour towards EPS adoption, use and acceptance.
In assessing this study objective, the researcher adopted a cross sectional research design. Accidental non-probability sampling technique was used to accommodate enough data within timeframe and economically. The researcher employed both quantitative and qualitative methods. The collected data were through questionnaires, interview and assessment of previous research. Data collected were from a sample of 245 Uber customers, drivers and operators. The descriptive statistical analysis was performed with the help SPSS after successful data coding and management.
Findings from this study revealed that customer’s knowledge, perceive trust and convenience have significant influence and customer’s awareness and willingness has revealed to possess no significant influence on the adoption of EPS in Uber service. Therefore, Uber operators should make EPS more usable and useful through imparting knowledge to customers and acquire current security requirements as a considerable regard and attempts to analyse major current security compound technics to keep transaction safe and simple. |
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