A Dissertation Submitted in Partial Fulfilment of the Requirement of the Masters of Business Administration in Corporate Management (MBACorporate Management) of Mzumbe University.This study assessed the Influence of Social Media Advertisements towards Consumers’ Purchase Intention, at the Institute of Finance Management (IFM). Especially was aimed at features of advertisement, like Interactivity, Credibility, Informativeness, Entertainment and Irritation on how its influence consumers’ purchase decision. These features of advertisements were one which can lead consumer to find more of the information regarding a product or service create awareness to consumers and make the decision to purchase the product or service. Furthermore, a theory like Technology Acceptance Model (TAM) and the theory of Planned Behaviour was used to govern the study towards Consumers’ Purchase The intention, the study adopted a cross-sectional research design, where the study deploy a positivism research approach which adopted the deductive approach as it used the existing theory has drawn which is similar to the quantitative research approach. Thus, a total number of 100 questionnaires were distributed and data collected was processed and analysed, only 97copies of questionnaires using SPSS v23.0 in which the outcome generated included both descriptive and inferential analysis which included Pearson correlation coefficient, multiple regression and hypothesis testing. The findings revealed that Informativeness and credibility were significantly positive relationship with consumers’ purchase intentions on social media advertising at the Institute of Finance Management. Meanwhile, entertainment, irritation and interactivity had a negative relationship with the dependent variable. In conclusion, after the research, companies and individual entrepreneurs should enforce those features so as to make effective advertising techniques and get a potential customer