A Dissertation Submission in Partial Fulfillment of the Requirements for the Degree of Masters of Science in Procurement and Supply Chain Management (MSc. PSCM) of Mzumbe UniversityE-commerce nowadays has become an important part of our daily life in the 21st Century. The variety of services offered by e-commerce providers has widened in recent years and since the early year’s consumers have adopted. The consumer viewpoint in the framework of the consumer-related issues consists of society, consumer, vendor, services, product, and communication all linked through the internet or E-commerce platform.