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ABSTRACT
The purpose of this study was to assess Factors that influence the adoption of
Electronic banking in Tanzania specifically at NMB Bank in Morogoro
Municipality. Specifically the study sought to investigate the contribution of
education to the adoption of e-banking, to examine the relationship between the
income and adoption of e-banking, to assess the relationship between age and
adoption of e-banking and to determine the influence of occupation on the
adoption of e-banking.
The study adopted case study design whereby a sample of 100 respondents was
selected from customers and NMB Bankstaff in Morogoro Municipality.
Purposive and simple random sampling techniques were used in selecting the
respondents. Data collection was through questionnaire and interview
schedules. Data analysis was done by the use of Statistical Package of Social
Science (SPSS) and Excel.
Findings of the study indicated that education, income, demographic factors
such as age, security, cost, perceived ease of use influenced the adoption of e-
banking. The biggest challenges identified were network failure, technical
difficulties during transactions among others. In conclusion, this study provides
evidence that clearly reflect that customers perceive e-banking in terms of its
usefulness, ease of use, trustworthiness, cost effectiveness, reliability,
convenient, and accessibility.
Electronic banking is seemingly becoming a matter of need and holds the key
that will help the banking industry to formulate their marketing strategy as well
as continue to compete in the globalized network and gain market competitive
advantage in the 21st century. Based on the findings of the study it was strongly
recommended that NMB Bank should make sure proper and reliable security is
provided to protect e-banking customers, also NMB Bank should improve
infrastructure, create a sense of awareness to the customers in order to
encourage more customers to adopt e-banking. |
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