| dc.creator |
Chuma, Elizabeth J. |
|
| dc.date |
2020-09-10T09:25:30Z |
|
| dc.date |
2020-09-10T09:25:30Z |
|
| dc.date |
2020 |
|
| dc.date.accessioned |
2021-05-05T07:42:02Z |
|
| dc.date.available |
2021-05-05T07:42:02Z |
|
| dc.identifier |
APA |
|
| dc.identifier |
http://hdl.handle.net/11192/4021 |
|
| dc.identifier.uri |
http://hdl.handle.net/11192/4021 |
|
| dc.description |
A Reasearch Report Submitted in Partial Fulfilment of Requirements for Award of
The degree of Bachelor of Bussiness Administration in Entrepreneurship Development
(BBA-ED) of Mzumbe University |
|
| dc.description |
The study focused on examining the effectiveness of mobile banking on increasing sales volume, the case study of CRDB Bank at Mbezi Louis Branch.. The study was carried out successfully by examining the following specific objectives namely (1) to assess the customers’ usage of mobile banking services (2) to assess the impact of mobile banking services on sales volume (3) to assess the strategies employed by banks to increase sales throughmobile banking.
One CRDB Bank Branch at Mbezi Luois Branch in Dar es salaam City was choosed since the reaserchers’ field study was taken there .Therefore for the purpose of this study the sample 40 respondents with the branch bank officerswere drawn to represent CRDB bank customers and Management respectively. The main tools of data collection for the study were questionnaires for CRDB Bank customers and interview for CRDB Bank officers.
The findings from the study indicated that customers were aware of the existence of new electronic banking(mobile banking)and few were not aware. The research findings also showed that, majority of customers used mobile banking on acquiring bank statement. However, it was found that traditional habit of customers had a greater influence on the use sim banking and therefore affecting the sales.
The study therefore came up with two major recommendations. First, banks should review there marketing strategies in place to ensure the mobile banking service is closed monitored. Second, banks should crealy communicate information that emphasizes the relative the advantages of mobile banking to the customers. |
|
| dc.language |
en |
|
| dc.publisher |
Mzumbe University |
|
| dc.subject |
1.Mobile banking on increasing sales volume 2.Customer use of mobile banking.3.Mobile banking services |
|
| dc.title |
Effectiveness of mobile banking on increasing sales volume |
|
| dc.type |
Thesis |
|