| dc.creator |
LEKULE, FRANK |
|
| dc.date |
2020-09-11T08:50:23Z |
|
| dc.date |
2020-09-11T08:50:23Z |
|
| dc.date |
2019 |
|
| dc.date.accessioned |
2021-05-05T08:08:36Z |
|
| dc.date.available |
2021-05-05T08:08:36Z |
|
| dc.identifier |
APA |
|
| dc.identifier |
http://hdl.handle.net/11192/4055 |
|
| dc.identifier.uri |
http://hdl.handle.net/11192/4055 |
|
| dc.description |
A Research Submitted In Partial Fulfillment ofthe Requirement forthe Award ofMasters Degree in Business Administration Corporate Management
(MBA-CM) of Mzumbe University |
|
| dc.description |
The study focused on the role of information communication technology (ICT) on agribusiness boosting in Tanzania with reference to Interchick Tanzania. Basically, the study was performed under clear guidance of three main study predicting variables as the independent variables tested on agribusiness boosting as the dependent variable. The predicting variables were customer increase, knowledge access and sales promotion respectively. It was performed using explanatory design with causal relationship testing being the approach used to ensure knowledge gap filling for the study. The study filled the gap by using the facts which were collected from the selected case study from the employees in the organization by means of the questionnaire as the data collection instrument which was structured. The information was generated from the sample size of 50 participants from the organization. The information which was collected specifically was filled in the SPSS software to ensure that the relevant statistical measurements are obtained using the software after information filling to present the primary data as findings of the study. Since that is the case, first descriptive statistics were generated from the software and used to present the information on the profile of the respondents. In addition to that, correlation and multiple regression analysis were also generated and specifically described the relationship between the independent and dependent variables of the study. The findings revealed that out of the three independent variables of the study two of them which are customer increase and sales promotion are positive with significant effect on agribusiness boosting as the dependent variable of the study. Besides that, knowledge access as the independent variable is positive with insignificant effect on the dependent variable. This implies that agribusiness boosting through information and communication technology (ICT) is influenced by customer increase and sales promotion. |
|
| dc.language |
en |
|
| dc.publisher |
Mzumbe University |
|
| dc.subject |
agribusiness,Interchick |
|
| dc.title |
THE ROLE OF INFORMATION TECHNOLOGY IN BOOSTING AGRIBUSINESS IN TANZANIA, the Case of Interchick Tanzaniain |
|
| dc.type |
Thesis |
|