A Dissertation Submitted in Partial Fulfillment of the Requirements for the Award of Masters in Business Administration in Corporate Management (MBA-CM) of Mzumbe University
The study was conducted at Kigamboni Municipality in Dar es salaam to assess the people’s awareness on the industrialization policy. The study Consider the demographic characteristics of respondents including age, gender and education level so as to avoid biasness. The sample size of 100 respondents was selected through random and purposive sampling techniques depending on type of respondents and the information needed by a researcher. The methods used in collecting data are Interviews, Questionnaires, Focus Group Discussions and document search that means the researcher used primary and secondary dada as well and the data was analyzed qualitatively and quantitatively. The study revealed that status of public awareness on the industrialization policy was not satisfactory. The intervention of Media and higher learning institutions were reported to be of capital importance as media have been reporting all government events on industrialization matters. NGOs and religious institutions were reported to play a minor role in conducting events to sensitize the community on industrialization policy. Both traditional and social media were reported to be the most possible solutions that if involved could bring about positive outcomes on the process of public awareness creation on industrialization policy. The study concludes that most of the people were not interested themselves in seeking information about industrialization policy and consider industrialization as related to political settings. There are needs for political will for the government to provide practical education to the public to know the role that they have to play in making the industrialized Tanzania dream to be real. The study recommended that government and policymakers to involve the community in all process of industrialization policy making, to enhance transparency and formulating viable policies and queer regulations in collaboration with the public, to facilitate research and development on the role of the public in implementing industrialization policy and collaborate with all key stakeholders such as private sector, religious institutions, learning institutions, political parties, local government authorities and media to create awareness on matters about industrialization policy. Also further researches should be done on the assessment on the capacity of the government of Tanzania to implement industrialization policy as well as factors hindering the implementation of industrialization policy in Tanzania.