A Dissertation Submitted in Partial Fulfillment of the Requirements for the
Degree of Master of Business Administration in Corporate Management
(MBA-CM) of Mzumbe University
This study aimed to identify the impact of social media on the youth of Tanzania. Due
to technological advancement and widespread electronic devices, youth can now access
social media anytime conveniently.
Youth deployed as the sample size of this research were from four municipalities of
Dar-es-salaam. Through calculation based on confidence level, confidence interval and
population size, sample size agreed were 385. Since it is a probability sampling, no
youth was restricted to participate in this study. All were given equal chance, regardless
of their education level, employment status or activeness in entrepreneurship. The
objective was to find out if social media impact Tanzania youth. Which this study
confirms that social media does impact Tanzania youth, both negatively and positively.
Impacts are widespread in education, work and business activities of Tanzania youth.
This study also found out that majority of Tanzania youth are unaware of Cybercrime
act 2015, However, their activeness in commenting in political, social and cultural
arenas through social media. The objective was to see whether web-based life affects
Tanzania youth. This investigation affirms that online life impacts Tanzania youth,
both contrarily and emphatically. Effects are across the board in instruction, work and
business exercises of Tanzania youth.
In education, analysis of social media impacts to Tanzania youth, this study found out
that 51.4% of youth disagree that social media harm the education of Tanzania youth.
Another objective of this study was to identify if social media have any impact on the
economic activities of Tanzania youth. This study found out that 41.5% of Tanzania
youth agree social media help them to conduct business. For the dangers facing
Tanzania youth using social media, this study identified the following dangers.
Tanzania youth use social media to comment on political issues, where 55.6% agree.
Also, youth believe that social media is deteriorating social norms and ethics among
youth, where 45.7% of the respondents agreed and 23.6% of the respondents, strongly
agreed. The study concludes social media is good and bad depends on the purpose of
the user who utilizes it.