A Dissertation Submitted in Partial Fulfillment of the Requirement for the
Award of Degree of Masters of Business Administration in Corporate
Management (MBA-CM) of Mzumbe University
The aim of this study was to investigate the role of corporate social responsibility in
improving the social well-being of the communities, in particular, the CRDB Plc based
in Dar es Salaam. The specific research objectives were; to assess the influence of
CRDB’s CSR on environmental protection in the communities, determine the
influence of CSR on decreasing the number of illiteracy in the communities, determine
the influence of CSR on improvement of health services in communities, and
determine the influence of CSR on improving communities’ sanitation. This study was
guided by Triple Bottom Line Concept and stakeholder theory, social contract theory
and stewardship theory. The study was guided by independent variables namely
improved health services, improved educational services, improved environmental
protection and improved water services and dependent variable which is contribution
of CSR. Simple random and purposive techniques were employed to select 80
respondents. Both primary and secondary data collection methods were
employed.Findings from the study revealed that companies are playing a greater role
in the protection of the environment. It was found that the bank engaged in the
conservation of the Mbweni JKT Sea Shore Beaches in the Kinondoni district.
Moreover, the study found that companies play a greater role in decreasing the death
rates in their communities. The bank extended TZS 100 million towards supporting
the construction of the children ward of the Jakaya Kikwete Cardiac Institute, which
deals with both chronic and congenital cardiovascular diseases. Furthermore, the study
found that the bank is dedicated to decreasing the number of illiteracy in the
communities. From the findings, it was revealed that through CSR activities the bank
has succeeded in ensuring that the health services/facilities have been improved to the
communities.With regard to the improvement of education services, the study found
that the bank plays a greater role towards the provision of quality education services
to the communities.. The study concludes that CSR plays a greater role towards
improving the wellbeing of the communities. It is therefore recommended that there
must be the introduction of training on the importance of issues related to CSR to the
companies.