| dc.creator |
Dickson, Boniface |
|
| dc.date |
2020-11-09T05:57:02Z |
|
| dc.date |
2020-11-09T05:57:02Z |
|
| dc.date |
2020 |
|
| dc.date.accessioned |
2021-05-05T08:08:42Z |
|
| dc.date.available |
2021-05-05T08:08:42Z |
|
| dc.identifier |
APA |
|
| dc.identifier |
http://hdl.handle.net/11192/4452 |
|
| dc.identifier.uri |
http://hdl.handle.net/11192/4452 |
|
| dc.description |
A Dissertation Submitted in Partial Fulfillment of the Requirements for Award
of the Degree of Master of Business Administration (MBA-CM) of
Mzumbe University |
|
| dc.description |
This presents the study on the contribution of advertisement on customer attraction in
telecommunication companies with TIGO Tanzania as the case study. The study was
performed under the guidance of two main specific objectives on the challenges and
the correspondence of the resources used in advertising on customer attractions.
Exploratory design was used since the study was qualitative. The information on the
study were gathered from the study area through the use of interviews and focus group
discussions (FGD). The collected information were all grouped and analysed using
content analysis approach which were supported and complemented by themes to
strengthen the findings. Findings of the study indicated that on the resources used and
set for advertising on customer attraction facilitation, the resources are useful and
worthy since the study found out that they have been increasing subscribers, facilitate
company visibility, new activation and competitive advantage. In addition to that, on
challenges two main obstacles have been identified including the costs of running the
adverts that they have increased tremendously through the taxes imposed on billboards
and posters that they are all taken to the government. The other challenge is the fact
that the products and services in most cases are similar which has been difficult for
customers to be loyal to the single and particular service provider. The implication of
the findings is that advertisement has a significant effect and contribution towards
customer attraction in telecommunication companies in Tanzania. In that note, the
study recommends that it is necessary and vital for the telecommunication companies to
keep on investing on the venture since it has a great contribution to the performance of
the companies financially and businesswise for that matter. |
|
| dc.language |
en |
|
| dc.publisher |
Mzumbe University |
|
| dc.subject |
Advertisement on customer attraction |
|
| dc.subject |
Telecommunication companies- Tigo Tanzania |
|
| dc.title |
“Contribution of Advertisement on Customers Attraction |
|
| dc.type |
Thesis |
|