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Performance and economic effects of the online based taxi services in Tanzania”; a Case of Uber Tanzania limited

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dc.creator Laizer, Lookaki
dc.date 2020-11-12T08:42:24Z
dc.date 2020-11-12T08:42:24Z
dc.date 2020
dc.date.accessioned 2021-05-05T08:08:43Z
dc.date.available 2021-05-05T08:08:43Z
dc.identifier APA
dc.identifier http://hdl.handle.net/11192/4603
dc.identifier.uri http://hdl.handle.net/11192/4603
dc.description A Dissertation Submitted to Mzumbe University in Fulfillment of the Requirements for the Award of Degree of Masters of Business Administration Corporate Management (MBA-CM) of Mzumbe University Dar es Salaam Campus College
dc.description The global upsurge of ride-hailing market is a recently emerging sharing economy phenomenon. This study has explored performance and economic effects of ride hailing taxi services in Tanzania using Uber Tanzania Limited as a case study. The study was based on Dares Salaam taxi industry and it was conducted with three specific objectives. A convenience sampling procedure was used to get a quantitative sample of 258 respondents comprised of 102 Uber taxi drivers, 20 local taxi drivers and 136 riders used to carry out the study. Data were analyzed through SPSS using cross tabulation, lognormal distribution, correlation, and multiple regression analysis techniques. The results of the study indicate increased demands of Uber taxi service which had a negative effect on prices charged by traditional taxi drivers. Such effect had negatively affected local taxi driver’s income earning level. The results indicate that on average Uber driver can earn adequate revenue from driving per month.The company has contributed significant domestic tax revenue toDar es Salaam tax region over three years. The study results reveal high satisfaction from both Uber drivers and riders and high utility of Uber taxi services. It was found that driving satisfaction trigger 58.09% of driver’s intention to continue working with uber. Conclusively, the emerging of new innovative and powerful online business model like Uber presents high possibility and wider scopes in economies of scales ranging from production to consumption of good and services in the market value chain. Among key other things the study recommend that Uber Tanzania limited should improve its locational services network coverage and consider services extension to areas where service is not available in the study area and to other regions of Tanzania.
dc.language en
dc.publisher Mzumbe University
dc.subject Ride-hailing market
dc.title Performance and economic effects of the online based taxi services in Tanzania”; a Case of Uber Tanzania limited
dc.type Thesis


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