A dissertation submitted to the partial/fulfillment of the requirements of the award of the degree in masters of business administration (MBA)- corporate management of Mzumbe university
Social franchising strategy in family planning is a contractually obligated network of private health providers that use commercial franchising methods to provide better quality and accessible family planning services to the community.
PSI/Tanzania is implementing a national-wide social franchising program – Familia, to enable women to access high quality and yet affordable health services. The program is designed to save four main objectives; to increase access to Family planning services, improve quality of family planning services provided, to strengthen cost effectiveness of the family planning services provided and to enhance equity in accessing family planning services.
The motive behind carrying out this study is to replicate the positive results from studies done in other countries on social franchised family planning services and client satisfaction. The purpose of this study was to assess the impact of social franchised strategy in family planning to client satisfaction in Tanzania.
This is a descriptive study design conducted in Morogoro region. The sample population was the women of reproductive age who received family planning services from the social franchised facilities. A snow ball method was employed to obtain a desired sample, sixty five (65) serviced women. Primary data were collected through interviews. Data analysis was carried through Statistical Package for Social science (SPSS) program where descriptive and quantitative data analyses were both employed.
Findings revealed that, most of the respondents were serviced with FP methods and all of them were satisfied with the services from the social franchised FP health facilities.
Therefore, the social franchised facilities from the study prove to ensure client satisfaction.
Thus from the study, it is recommended that the model should be adopted to all private health facilities with reproductive health services and extend the scope and scale of the services to Tanzania.