| dc.creator |
Evarist, Mwenge,J |
|
| dc.date |
2016-02-29T12:17:05Z |
|
| dc.date |
2016-02-29T12:17:05Z |
|
| dc.date |
2013 |
|
| dc.identifier |
http://hdl.handle.net/11192/791 |
|
| dc.description |
A Dissertation Submitted to Mzumbe University, Dar es Salaam Campus
College in Partial Fulfillment of the Requirements for the Award of the Degree
of Master of Science in Procurement and Supply Chain Management (MSc
PSCM) of Mzumbe University. |
|
| dc.description |
Research is always exciting and challenging to any aspiring graduate. In that view
this research is carried on as a partial fulfillment requirement for the award of
Masters of Science in Procurement and Supply Chain Management (PSCM).
This research focuses on investigating CSR as a factor for modern business growth,
and how they apply to Business Sustainability, a case study of Serengeti Breweries
Limited.
The main objective of this study is to investigate and unveil how Corporate Social
responsibility activities have contributed to the growth of Serengeti Breweries Ltd in
the past 10 years.
The Researcher used case study research design where questionnaires and interview
were the main instruments backed by a bit of observation. The population of the
study was fifty (50) employees from different departments and thirty (30) people
from the external stakeholders. The research data were collected through the
instrument of Questionnaire, Interviews and Documentation. The secondary data
were collected from SBL archive and literature consultation.
The findings revealed that social responsibility activities bring about perception
change of the community towards any business and create a positive image and thus
enhanced reputation and market share.
The researcher recommends that companies should make Social Responsibility
activities part of its strategies.
The researcher concluded that Corporate Social Responsibility is therefore a very key
factor in ensuring business growth and prosperity as it incorporates and share with
the community the business profits. The cost of ignoring social responsibility has far
reaching consequences than expected cost of its investment. |
|
| dc.language |
en |
|
| dc.publisher |
Mzumbe University |
|
| dc.subject |
Modern business growth |
|
| dc.subject |
Modern business growth |
|
| dc.title |
Corporate social responsibility as a factor for Modern business growth: a case study of Serengeti breweries limited, Tanzania |
|
| dc.type |
Thesis |
|