A Dissertation Submitted in Partial/Fulfilment of the Requirements for the
award of the Degree Masters of Science in Accounts and Finance (MSC-A &F)
of Mzumbe University
This study was on the assessment of opportunities facing tourism industry in
Tanzania specifically the study sough to determine the extend tourism contribute to
be economy of Tanzania what are challenges facing tourism industry in Tanzania
and the strategies adopted to promote tourism in Tanzania. During the last and half
decades of socio-economic reforms in Tanzania, rapid growth rate in the tourism
sector has been recorded in the terms of tourist arrivals, tourism activities (services)
and earnings/ Tourism is postulated as another important industry in the economy of
the country because it brings many opportunities. The advantages include among
others, creation of job opportunities, boosting up of sales of different goods and
services such as agriculture products and handcrafts, as well as cultural entertainment
performed by locals the majority of who are poor. The industry is also an important
in-let for the much needed foreign exchange.As such tourism as an industry can play
very important roles on economic, improved livelihoods and socio-cultural
development.
The study was conducted in Mikumi national park. Morogoro regional. the sample of
the population was 72 respondent, the study used self administered questionnaire
interviews and documentary review in data analysis statistical park age for social
science was used to analyses research findings.The research found out that majority
of respondent faced challenges of tourism industry in Tanzania such as
environmental problem, cultural pollution and immoral behaviour in chiding that
of prostitution, poor linkages within local economy.The findings indicate that
tourism expansion has substantial impact on the economy as shown by increases in
real GDP, total welfare and exports. Improvement of infrastructure appreciably
amplifies the effects of tourism expansion. Also tourism my provide as a source of
tax revenue to finance infrastructure projects that will benefit the economy as whole,
as well as tourists. Also tourism industry is facing a number of challenges which
should be address. Moreover, the study identifies some strategies to promote tourism
industry in the country