A dissertation submitted to Mzumbe University, Dar es Salaam Campus
College in Partial Fulfillment of the Requirements of the Award of the Degree
of Master of Science in Accounting and Finance (MSc. A&F) of Mzumbe
University
The main objective of this study was to determine effectiveness of recruitment
process and selection criteria at Mwananchi communication LTD. Specific
objectives of the study were to identify methods of the recruitment, to identify
sources of recruitment in recruitment process, to measure satisfaction of employees
in recruitment process and to measure selection criteria at Mwananchi
communication Ltd.
A case study strategy was used. The sample and included 15 management staffs and
34 non management staffs from Editorial department, Finance and Purchasing,
Marketing and Advertising, Information Technology, Legal and Administration.
Methods used to collect data included questionnaire, interviews and documentary
review. In this study, data were analyzed by using numerical figures, percentages,
tabulation and exploratory analysis.
Result from the study revealed that recruitment process was effective at Mwananchi
and selection criteria were moderately accepted by the respondents. However, they
mentioned that working experience and academic qualification as the barrier to many
job applicants.
The study recommends that for the recruitment to be more effective organization
should encourage campus recruitment in order to get best candidates at minimum
cost and time; in addition the number of women recruited should be increased
promoting gender equality in achieving millennium development goals.