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Assessment on customer’s accessibility and satisfaction on quality water supply: the case of Magugu water supply authority

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dc.creator Sixbert Iyo, Teresia
dc.date 2016-03-23T08:44:31Z
dc.date 2016-03-23T08:44:31Z
dc.date 2015
dc.identifier http://hdl.handle.net/11192/998
dc.description A Dissertation Submitted to the School of Business Administration for the Partial Fulfillment of Master Degree in Business Administration (Corporate Management) At Mzumbe University
dc.description Water use needs to recognize the importance of the environment per se and its role in generating future economic output and services. Water insignificantly a valuable resource critical to sustainable economic, social and for environment protection. Regardless of such vital roles played by water in every field yet in Tanzania the overall access to water supply stands at 56.2% in the main land and 79.5% in Zanzibar furthermore the access to improved water in urban areas in Tanzania mainland is 80% and 47.9% in the rural areas. The main objective of this study therefore is to assess customer‟s accessibility and satisfaction on quality of water services provided by Magugu water supply (MAWASA ) in Babati district, Manyara region. This study employed descriptive cross sectional design as it allows the researcher to use various data collection methods‟ purposive , convenience and stratified sampling technique was used because it suits the purpose of the study which mainly focuses on the particular entity. Through this approach the researcher was able to collect reliable information with higher convenience from the key responsible individuals. Both primary and secondary data collection method were used; the researcher involved Questioner, Interview and observation method in Primary data and use of various documents books, articles and Internet sources as Secondary data. The sample size of the study was 151 respondents was extracted from population of 5920 using stratified, convenience and purposive sampling technique The findings of this study shows that 66% of the customers have access to water services in magugu area and that 56% of the customers reported that they are satisfied with the quality of the water services they receives from MAWASA respectively. The study also meaningfully reflected the significance of using vibrant planning documents for instance the findings showed the organization through sharing its planning documents with stakeholders managed to secure 60% of its budget from the stakeholders and the remaining covered by the government department of water. However the findings of the study also reflected that the organization is in short of skilled personnel in most of its departments and incomplete infrastructures for water treatments plants, filtration systems and billing systems, situations which affects its performance and trust to the customers. Conclusively MAWASA services to its customers are highly valued by the users as the services have currently bridged the long gap experienced by the community. The organization needs to act swiftly on the exposed gaps in terms of the quality of the human resources and the infrastructures as well as application of current technologies to improve accessibility and satisfaction of their customers significantly. The researcher recommends that more study should be conducted on National Water Management Policy and External and internal factors in water management
dc.language en
dc.publisher Mzumbe University
dc.subject customer satisfaction
dc.title Assessment on customer’s accessibility and satisfaction on quality water supply: the case of Magugu water supply authority
dc.type Thesis


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