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The effect of branding on purchase process stages: a case study of bottled drinking water in Dar es Salaam city
Peter, Kabibi Charles
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The University of Dodoma
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Author
Peter, Kabibi Charles (1)
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Bottled drinking water (1)
Branding (1)
Consumer behaviour (1)
Dar es Salaam (1)
Drinking water (1)
Marketing (1)
Purchase process (1)
Purchasing decision (1)
Tanzania (1)
Utility theory (1)
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