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Customer Relationship Marketing and its Influence on Customer Retention: A Case of Commercial Banking Industry in Tanzania

Magasi, Chacha (College of Business Education, )
Customer Relationship Marketing and its Influence on Customer Retention: A Case of Commercial Banking Industry in Tanzania

Magasi, Chacha (College of Business Education, )
Customer Relationship Marketing and its Influence on Customer Retention: A Case of Commercial Banking Industry in Tanzania

Magasi, Chacha (College of Business Education, )

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- Customer Relationship marketing (CRM), trust, commitment, satisfaction, customer retention. (3)
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