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The Effect of Marketing Mix Strategies on Adoption of Internet Banking in Commercial Banks: The Case of Commercial Banks in Dar Es Salaam, Tanzania
Chille, Felix Joseph
The effect of marketing mix strategies on adoption of internet banking in commercial banks: the case of commercial banks in Dar es salaam, Tanzania
Chille, Felix Joseph
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Business Education Journal
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The impact of digital marketing on business performances in online food marketing and telecommunication industries, the case of Dar es Salaam, Tanzania
Chille, Felix Joseph
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Author
Chille, Felix Joseph (3)
Subject
adoption (3)
customers (3)
banking (2)
Dar es salaam (2)
internet (2)
Marketing mix (2)
Marketing mix, internet, banking, adoption, customers, Dar es salaam (2)
Brand Equity (1)
Brand Equity, Digital marketing, adoption, customers, Dar es Salaam (1)
Dar es Salaam (1)
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