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Browsing Articles by Author "Magasi, Chacha"

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Customer Relationship Marketing and its Influence on Customer Retention: A Case of Commercial Banking Industry in Tanzania

Magasi, Chacha (College of Business Education, )
Effects of Conflicts of Interest Rooting from Succession Planning on the Survival of Family Owned Manufacturing Firms in Dar es Salaam Region

Magasi, Chacha; Tonya, Emmanuel; Kapaya, Saganga M. (College of Business Education (CBE), )

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