| dc.creator |
Lwoga, Edda Tandi |
|
| dc.creator |
Matovelo, D.S. |
|
| dc.date |
2019-05-13T15:52:02Z |
|
| dc.date |
2019-05-13T15:52:02Z |
|
| dc.date |
2005 |
|
| dc.date.accessioned |
2021-05-05T12:25:22Z |
|
| dc.date.available |
2021-05-05T12:25:22Z |
|
| dc.identifier |
http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/189 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/73380 |
|
| dc.description |
An analysis of health information dissemination by television was carried out in Morogoro Municipality and Dar es Salaam City in eastern Tanzania. Stations involved were Abood Television (ATV) and Dar es Salaam Television (DTV). Quantitative and qualitative approaches with purposive and simple sampling strategy were used to collect information among television watchers in the two areas. Interviews were also conducted with TV presenters. A total of 100 individuals (age: 20-55 years) were interviewed. The TV programmes presented included news, entertainment, advertisements, announcements, health and other educational programmes. The majority of the respondents (41%) watched news programmes followed by entertainment (34%), educational (1 1%) and health programmes (1 1%). Eighty-two percent of the respondents were watching health programmes at different levels from both ATV and DTV … |
|
| dc.format |
application/pdf |
|
| dc.language |
en |
|
| dc.publisher |
College of Business Education |
|
| dc.relation |
Volume 7;Issue No: 2 |
|
| dc.subject |
Health information, dissemination, television, Tanzania |
|
| dc.title |
An assessment of the role of TV broadcasting in dissemination of health information in Tanzania |
|
| dc.type |
Article |
|