This study assessed Social Networking Sites on students’ performance in higher learning education in Tanzania. The study uses College of Business Education as the case study area. A cross-sectional research design was employed whereby a sample of 375 participants was collected using purposive/judgmental sampling technique. Data were collected using a structured questionnaire and were analysed using the descriptive analysis tools in the SPSS were engaged to develop tables, charts, and percentages which was constructively analysed. Chi-Square test (x2) was implemented to determine whether there was any significant relationship between each academic program and SNSs variables at p ≤ 0.01. The study findings showed that SNSs are not only used intentionally for communication but can also be used for other purposes such as education and entertainment, were by the majority of respondents spent every time per day on SNSs frequently access SNSs through mobile data hence enriched engagement and enhanced collaboration among students, staffs, and teachers. Results obtained show that SNSs affects students’ academic performance positively and negatively, but the positive effects outweigh the negative effects. It is recommended that the use of these networks has to be restricted and controlled as it can prime to disruption from education. The capability of the student not to use it appropriately might disturb his or her studies.