| dc.creator |
Mbise, Esther-R. |
|
| dc.date |
2019-04-16T06:24:19Z |
|
| dc.date |
2019-04-16T06:24:19Z |
|
| dc.date |
2015-12 |
|
| dc.date.accessioned |
2021-05-05T13:34:58Z |
|
| dc.date.available |
2021-05-05T13:34:58Z |
|
| dc.identifier |
2307-3713 |
|
| dc.identifier |
http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/157 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/74386 |
|
| dc.description |
The study applied an extended SERVQUAL instrument to determine the perceived
service quality delivered to students’ of two business schools in Tanzania during and
after the service encounter. Three hypotheses pertaining to demographics and time
were tested. A longitudinal survey was conducted. Extended SERVQUAL instrument was
administered to students in the final year of study in interval of six months period.
Expectations against the school’s actual service performance along the service
quality dimensions were determined. A Likert scale anchored at points 1 to 7 was
used for dimension items whereas a 5-point scale on overall performance was used.
Two of the three tested hypotheses (H 1 & H 3) were partly supported while H2 was
fully supported indicating significant differences in students’ perceived service
quality by demographical groups; stability of students’/graduates’ perceived service
quality received during the two periods of time; and impact on Process Outcome on
the overall level of service performance at T1.
It is recommended to managers of business schools in Tanzania to continuously apply
the extended SERVQUAL while monitoring students’ expectations and perceptions
for improvement purposes. The application of the extended SERVQUAL was limited to two conveniently located public business schools in Tanzania in a time interval of six months. This period may not be long enough to track students’ perceptions of education services quality after graduation. In future, the extended SERVQUAL instrument can be applied to a large number of business schools to monitor the dynamics of students and graduates expectations and perceptions in a similar setting. A longitudinal study beyond the 6-month period may be conducted. The study can be extended to other emerging markets. |
|
| dc.format |
application/pdf |
|
| dc.language |
en |
|
| dc.publisher |
College of Business Education |
|
| dc.relation |
Volume 4; |
|
| dc.subject |
Service Quality, extended SERVQUAL, Students, Business Schools, Tanzania |
|
| dc.title |
Service Quality, extended SERVQUAL, Students, Business Schools, Tanzania |
|
| dc.type |
Article |
|