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Survey of Mobile Phone Usage Patterns Among Street Vendors in Dar es Salaam City Tanzania

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dc.creator Mramba, Nasibu
dc.creator Haule, Michael
dc.creator Sutinen, Erkki
dc.creator Msami, Peter
dc.date 2019-06-27T09:34:39Z
dc.date 2019-06-27T09:34:39Z
dc.date 2014-08-29
dc.date.accessioned 2021-05-05T13:35:00Z
dc.date.available 2021-05-05T13:35:00Z
dc.identifier 2304-0777
dc.identifier http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/282
dc.identifier.uri http://hdl.handle.net/123456789/74438
dc.description The purpose of this exploratory study is to better understand the mobile phone usage pattern among street vendors in the Dar Es Salaam city. The survey data were collected from 174 mobile street vendors in Dar Es Salaam where stratified and convenience sampling were employed. Data were subjected to detailed exploratory analysis through descriptive procedures, and the reliability analysis was carried out by using Cronbach’s alpha. The findings show that, among street vendors, mobile phone is commonly used in social perspectives and little in business specifically for M-money and business communication. Furthermore, the results show low perceived difficulties and high perceived benefits of using mobile phones, meaning that there are opportunities of transforming street vending business using mobile technology. Generally usage is very basic and the true benefits of mobile phone access have not being realized by street vendors.
dc.format application/pdf
dc.language en
dc.publisher College of Business Education
dc.relation Volume 28;Issue No:1
dc.subject Mobile Phone, Street Vendors (SV) and Street Vending Business (SVB)
dc.title Survey of Mobile Phone Usage Patterns Among Street Vendors in Dar es Salaam City Tanzania
dc.type Article


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