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This study was about the impact of corporate social responsibility on company's economic
sustainability. References for this study were drawn from NBCL-Mwanza staffs and its
customers. The study sought to meet five objectives, namely; to examine the relationship
between and company's economic sustainability in Tanzania, to assess the relationship between
accountability and company's economic sustainability in Tanzania, is there a relationship
between company's compliance and company's economic sustainability in Tanzania, resource
management has anything to do with company's economic sustainability, What is the economic
sustainability of NBCL in Tanzania. The study employed mixed method approach where
quantitative and qualitative was both used descriptive cross-sectional research design. Data were
collected from participants who were NBCL-Mwanza staffs and its customers. Data and
information was gathered using questionnaire, interview guides and documentary review. The
analysis of the data obtained from the respondents revealed that corporate social responsibility
has contributed to the economic sustainability of NBCL-Mwanza. However, the test results
revealed that NBCL-Mwanza economic sustainability is influenced by corporate reporting but
the company has inadequate knowledge on corporate social responsibility reporting while the
government has shown inadequate support on promoting and supporting companies that engages
in corporate social responsibilities practices . This failure is said to be the result of transition
period that every part concerning with corporate social responsibility should adopt and learn to
integrate corporate social responsibility practices as an economic sustainability strategy of their
own. In addition, the results revealed that corporate social responsibility is a new strategy to
company‟s staffs and managers, they should be taught in how to make the best use of corporate
social responsibility in enhancing company's economic sustainability. |
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