This study sought to investigate names and personal names in Athu language, focusing on naming of persons specifically, to establish meaning of Athu personal names, identify the social, economic and cultural factors for naming in Athu, and lastly to explain procedures employed in naming in Athu, through name as the pointer and social semiotics theories. The study employed qualitative method. The sample was selected using quota sampling technique and simple random sampling technique and data were collected using in-depth interviews and focus group discussions, researcher though a native speaker of Athu did not consider the self-generated of data as means of data collection because of the principle of bias. The content was obtained and analyzed using thematic analysis which groups and organizes data in various themes based on specific objectives. The findings reveal that, personal names (birth names) were not given to children randomly but instead various social, cultural and economic factors were considered. Major factors that influenced the selection of personal names were majorly various events and circumstances prevailing upon pregnancy and birth of children. The study further revealed that the Athu personal names are meaningful, and, the meanings attached to names convey potential information of the parents before birth, they express the child background and describe behaviors/ characteristics of the parents/ child. Furthermore, the findings revealed that there are various procedures which are involved when Athu people needs to give the newborn children the name. The study concludes that naming procedures among Athu is dynamic. Following this, the study recommends for future studies in different aspects of Athu anthroponymy and onomastics in general to complete the image of personal names and naming trends in Athu.