| dc.description |
The study aimed at assessing the Contribution of Public Relations in Promoting
Government Development Projects in Geita Town Council, Tanzania. It was guided by the
following objectives: To determine the citizen‟s awareness of the development projects
executed by Geita Town Council; and determine the ways employed by PR practitioners in
GTC in promoting the District‟s development projects. This is a case study research with a
target population that includes Public Servants from GTC who are the facilitators of the
projects; Public Servants from Regional Administrative Secretary Office who are the
supervisors of the council, journalists who represents different media as well as
Village/Street Chairpersons who were on behalf of the GTC community. It was from this
population that a grand total of 35 respondents were sampled through the application of
purposive sampling technique from Geita district citizens. During the study, both primary
and secondary data were collected. Primary data was collected through semi-structured
interviews guided by interview guide. The group interviews were also conducted with
journalists and village/street chairpersons led by the research objectives as well as
document review. The study was guided by the system theory that emphasis on sequence of
series in succession of activities. The theory has proven yes because, the study has revealed
that most citizens are aware of the development projects that are within their areas of
residency and they obtain information regarding the said projects from their village/street
leaders but not a PRO who is expected to implement that role to which in turn will let the
government gain trust from its citizens. Therefore, the role of a PRO in promoting
development projects at GTC was not seen. |
|