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Usability evaluation of frugal innovation: A case of mobile training for micro businesses in Tanzania

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dc.creator Gomera, William Clifford
dc.creator Suhonen, Jarkko
dc.creator Tukiainen, Markku
dc.creator Oreku, George S
dc.creator Tedre, Matti
dc.creator Oyelere, Solomon Sunday
dc.date 2020-08-06T11:48:16Z
dc.date 2020-08-06T11:48:16Z
dc.date 2020-07-04
dc.date.accessioned 2022-10-20T08:35:12Z
dc.date.available 2022-10-20T08:35:12Z
dc.identifier https://doi.org/10.1080/20421338.2020.1772951
dc.identifier http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/481
dc.identifier.uri http://hdl.handle.net/123456789/79437
dc.description This study evaluated a mobile training pilot prototype designed for micro business owners in Tanzania. The paper focused on the extent to which features of the pilot prototype developed under frugal innovation confirmed the defined user requirements of the mobile training and met usability perception of the potential end users in solving the practical problem. The practical problems addressed are time, low education level and geographical challenges facing the training service. The evaluation assessed whether the features of the mobile training pilot prototype met the previously identified user requirements and investigated users’ perceptions of the pilot prototype’s attractiveness and perspicuity and their enthusiasm for it. In this mixed-methods study, data were drawn from a questionnaire and focus group discussions. The study found positive views on the features of the pilot prototype based on the defined user requirements, as well as the usability elements of attractiveness, perspicuity, and enthusiasm. The participants thought that the pilot prototype’s navigation and interaction features needed further modifications to make use of the mobile training application easier. This study contributed that, the artefact developed through frugality innovation within DSR framework confirmed earlier identified user requirements and met usability criteria of attractiveness, perspicuity, and enthusiasm.
dc.format application/pdf
dc.language en
dc.subject usability, design science research, frugal innovation, mobile training application, micro business, micro finance institution
dc.title Usability evaluation of frugal innovation: A case of mobile training for micro businesses in Tanzania
dc.type Article


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