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An assessment of the role of TV broadcasting in dissemination of health information in Tanzania

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dc.creator Lwoga, Edda Tandi
dc.creator Matovelo, D.S.
dc.date 2019-05-13T15:52:02Z
dc.date 2019-05-13T15:52:02Z
dc.date 2005
dc.date.accessioned 2022-10-20T08:35:13Z
dc.date.available 2022-10-20T08:35:13Z
dc.identifier http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/189
dc.identifier.uri http://hdl.handle.net/123456789/79482
dc.description An analysis of health information dissemination by television was carried out in Morogoro Municipality and Dar es Salaam City in eastern Tanzania. Stations involved were Abood Television (ATV) and Dar es Salaam Television (DTV). Quantitative and qualitative approaches with purposive and simple sampling strategy were used to collect information among television watchers in the two areas. Interviews were also conducted with TV presenters. A total of 100 individuals (age: 20-55 years) were interviewed. The TV programmes presented included news, entertainment, advertisements, announcements, health and other educational programmes. The majority of the respondents (41%) watched news programmes followed by entertainment (34%), educational (1 1%) and health programmes (1 1%). Eighty-two percent of the respondents were watching health programmes at different levels from both ATV and DTV …
dc.format application/pdf
dc.language en
dc.publisher College of Business Education
dc.relation Volume 7;Issue No: 2
dc.subject Health information, dissemination, television, Tanzania
dc.title An assessment of the role of TV broadcasting in dissemination of health information in Tanzania
dc.type Article


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