| dc.creator |
Saimon, Musa |
|
| dc.date |
2019-11-08T05:57:45Z |
|
| dc.date |
2019-11-08T05:57:45Z |
|
| dc.date |
2019 |
|
| dc.date.accessioned |
2022-10-20T08:35:16Z |
|
| dc.date.available |
2022-10-20T08:35:16Z |
|
| dc.identifier |
DOI: https://doi.org/10.14421/pjk.v12i1.1582 |
|
| dc.identifier |
2549-0168 |
|
| dc.identifier |
http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/421 |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/79588 |
|
| dc.description |
Music like any other media provides a kind of discourse through which social aspects like gender identity of a particular related society can be co-constructed or deconstructed depending on the ideological perspective of the speaker/writer. This paper analyses Bongo Flava-song video ‘Niambie’ using multimodal critical discourse perspective so as to examine if the song involves co-construction or deconstruction of gender identity. Results show that gender identity in the song video is co-constructed in the sense that male gender is dominant over female gender alluding from patriarchal ideology through which men are supposed to dominate women in all life aspects. |
|
| dc.format |
application/pdf |
|
| dc.language |
en |
|
| dc.publisher |
College of Business Education |
|
| dc.subject |
Gender identity, Multimodal critical discourse analysis, Bongo Flava |
|
| dc.title |
Gender Identity: A Multimodal Critical Discourse Analysis of Bongo Flava -Song Video Niambie |
|
| dc.title |
Dentitas Gender: Analisis Penyuluhan Kritis Multimodal Bavgo Flava -Song Video Niambie |
|
| dc.type |
Article |
|