Consumer vs. Citizen willingness to pay for restaurant food safety

Alphonce, Roselyne; Alfnes, Frode; Amit, Sharma

dc.creator	Alphonce, Roselyne
dc.creator	Alfnes, Frode
dc.creator	Amit, Sharma
dc.date	2021-11-09T10:49:37Z
dc.date	2021-11-09T10:49:37Z
dc.date	2014
dc.date.accessioned	2022-10-25T08:51:24Z
dc.date.available	2022-10-25T08:51:24Z
dc.identifier	https://www.suaire.sua.ac.tz/handle/123456789/3883
dc.identifier.uri	http://hdl.handle.net/123456789/91347
dc.description	Journal Article
dc.description	Individuals may display different preferences for food regulations when acting as a voting citizen than as a buying consumer. In this paper, we examine whether such a duality exists between citizens and consumers in the willingness to pay for food safety standards in restaurants. Using a split-sample willingness to pay survey, we find that individuals exhibit a higher willingness to pay for improved food safety standards in restaurants when acting as voting citizens than as buying consumers. Relying on consumer studies that focus on the buying context may therefore underestimate the support found among the public for new food regulations. This finding is important for policy makers using consumer studies in decision support and for researchers attempting to understand individual preferences
dc.format	application/pdf
dc.language	en
dc.publisher	ELSEVIER
dc.subject	Consumer–citizen duality
dc.subject	Restaurant food safety
dc.subject	Willingness to pay
dc.title	Consumer vs. Citizen willingness to pay for restaurant food safety
dc.type	Article