Journal of continuing Education and Extension, 2015; 6(2): 991-1009This paper empirically provides answers to very central questions towards. understanding elections and voting behaviour in the context of democratic systems: who votes and why. The paper analyses the aspects of voters turn out decline to characterize who are still turning out to vote and what propels them to vote as reflected in the 2015 General Election based on a study conducted in Morogoro, Tanzania. A questionnaire administered through Computer Aided Personal Interviewing (CAPI) platform was used JOr data collection from 240 randomly drawn respondents from Jour randomly selected wards (Kichangani, Tungi, Mazimbu and Mil Mpya) .from Morogoro urban which was purposively selected. A Discrete Choice Framework and R(117(10171 Utility Approach were employed to determine .factors that cted voters to go for election or not using a Logit model. Data analysis and processing were done using the Statistical Package for Social Sciences (SPSS) computer software. The study found that; older people were more likely to vote compared to younger people; single citizens were 11101e likely to vote compared to married ones, people in the informal sector were more likelv to vote than citizens who were formally emploved, males were more likely to vote than females; Christians were more likely to vote than Mu.slints; those affiliated to political party were more likely to vote than non party members; citizens who attended to election campaign were more likely to vote than none-attendees, and citizen living near the polling station were more likely to vote compared to citizens living further away. The reasons JOu voting included: exercising democracy (67.5 i',"), exercising the right of each citizen aged IS years and above (95%), holding elected leaders accountable (60%), to get leaders of their choice (80 %), another 62.5% were enticed to tote due to the pC1.101"117(111Ce past leaders in relation to meeting development goals in the respective area. Another reason f o r voting was. .stated as, exposure to information 017 voting (77.5%). The study recommends the need to emphasize participation in voting among the females, .formally employed, and younger citizens who had become eligible for voting.