Masters ThesisThe purpose of this study was to assess young child feeding practices of women who earn their living by working in common market places in Morogoro Municipality and identify factors influencing adoption of recommended practices of feeding children aged 0-24 months. A sample of 90 such women was selected, either randomly or in some cases by convenience, and interviewed using a structured questionnaire. Descriptive statistics were performed and multiple regression analysis at significance level of P ≤ 0.05 was used. The data were analyzed using the Statistical Package for Social Sciences (SPSS) software. The findings revealed that only about a half of the interviewed women (51.1%) had practiced exclusive breastfeeding as required (the first six months of a child). On the other hand, common aspects of responsive feeding, which include encouraging child to breastfeed and use of eye-to-eye contacts during feeding were used by almost all the sampled women (for more than 96% each). The study also revealed that almost two thirds of the respondents (62.2%) had good knowledge about exclusive breastfeeding and about forty percent (44.4%) had good knowledge about responsive feeding. Guided by the theory of planned behaviour (TPB), the analysis showed that almost seventy percent of the respondents intended to exclusively breastfeed their babies or apply the various aspects of responsive feeding that were tested. The findings also revealed that women’s subjective norms was a significant factor in the adoption of exclusive breastfeeding (p = 0.043), whereas women’s attitude was significant for adoption of responsive feeding (p = 0.024). The subjective norms include influence of the people surrounding these women such as parents and friends or other relatives. Nutrition education programmes should be put in place by government and Development Partners targeting such special vulnerable group, who are very often left out in the normal implemented interventions. Other special initiatives can also include provision of baby care facilities in those market places.