This chapter investigates the uptake of innovation induced by downstream actors by sunflowers SMEs in Tanzania with the use of an interview-based qualitative study of data collected in Dodoma, Tanzania. This study reveals that SMEs pay less attention to organizational innovation. However, they are much more focused on production innovation in the interest of servicing markets. Furthermore, the study reveals that a major factor that influences the uptake of innovation from downstream are not final consumers, but rather government agencies. For instance, most SMEs involved in the study search for funds to buy small oil refinery machines after government bans of the selling of raw oil. This suggests that processors still think consumers will absorb everything because there is lack of supply and demand is high.