European consumer preference for African dried fruits

Alphonce, Roselyne; Temu, Anna; Almli, Valérie Lengard

dc.creator	Alphonce, Roselyne
dc.creator	Temu, Anna
dc.creator	Almli, Valérie Lengard
dc.date	2021-11-09T10:50:26Z
dc.date	2021-11-09T10:50:26Z
dc.date	2015
dc.date.accessioned	2022-10-25T08:53:51Z
dc.date.available	2022-10-25T08:53:51Z
dc.identifier	0007-070X
dc.identifier	https://www.suaire.sua.ac.tz/handle/123456789/3884
dc.identifier.uri	http://hdl.handle.net/123456789/94223
dc.description	Research Paper
dc.description	Purpose – The purpose of this paper is to assess European consumer preference and willingness to pay (WTP) for tropical dried fruits from Africa. The paper specifically investigates sensory and credence characteristics driving consumer preferences. Design/methodology/approach – Data on sensory descriptive analysis and hedonic evaluation for seven samples representing three fruit types: mango, pineapple and banana, were collected together with data on Country of Origin (COO) preferences and WTP for conventional, organic and fair-trade labelled dried fruits, among Norwegian consumers (n ¼ 96). Findings – The results show that consumer preferences for a dried fruit are affected significantly by its typical aroma intensity and consumers are willing to pay a premium for both organic and fair-trade products. Two consumer groups expressing distinct COO preferences for tropical dried fruits and a third group with no country preferences are revealed. Originality/value – This study provides useful insights for dried fruit producers and market strategists in tropical countries attempting to position value-added products for maximum revenue.
dc.format	application/pdf
dc.language	en
dc.publisher	Emerald Group Publishing Limited
dc.subject	Organic foods
dc.subject	Consumers
dc.subject	Fair trade
dc.subject	Willingness to pay
dc.subject	Country of Origin (COO)
dc.subject	Sensory analysis
dc.subject	Dried fruits
dc.title	European consumer preference for African dried fruits
dc.type	Article