A study was carried out between January and February 2013 to analyze the contents of 16 university and university college library websites in Tanzania using content analysis method. The consolidated data were analyzed using Microsoft Excel and presented in tabular form. The study findings revealed that although many university library websites have some commonalities, these websites miss many important features. Some library websites have very little content that do not provide a real picture about their collections, resources and services. The websites also lack uniformity despite many similarities that university libraries possess. There is poor presentation of details on e-resources and library services. It is recommended that the design of library websites should be driven by the information needs and seeking behaviour of target users rather than technology or library functions. Website designers should make use of current and emerging technologies to provide library users with opportunities to locate and retrieve information efficiently. Furthermore, library websites should be updated regularly in order to respond to users’ changing needs. Recommendations on future research are also provided.