The influence of incentives in eliminating hypothetical bias: Evidence from a choice-based conjoint experiment for beef products in Iringa and Mbeya regions in Tanzania

Nandonde, S. W.; Msuya, E. E.; Mtenga, L. A.; Kilima, F. T.; Alphonce, R.

dc.creator	Nandonde, S. W.
dc.creator	Msuya, E. E.
dc.creator	Mtenga, L. A.
dc.creator	Kilima, F. T.
dc.creator	Alphonce, R.
dc.date	2017-06-24T06:56:09Z
dc.date	2017-06-24T06:56:09Z
dc.date	2013
dc.date.accessioned	2022-10-25T08:53:55Z
dc.date.available	2022-10-25T08:53:55Z
dc.identifier	2327-3151
dc.identifier	https://www.suaire.sua.ac.tz/handle/123456789/1693
dc.identifier.uri	http://hdl.handle.net/123456789/94298
dc.description	Journal of Agricultural Economics and Development Vol. 2(8), pp. 324-332, August 2013
dc.description	Consumer responses were observed for a within-sample comparison of preference and willingness-to-pay (WTP) estimates for tenderness, leanness, freshness and hygiene for beef products from finished cattle and non-finished cattle (status quo). This comparison was conducted through two sessions of repeated choice-based conjoint experiments (CBC), starting with a hypothetical choice-based conjoint (HCBC) experiment that involved cheap talk only followed by a real choice-based conjoint (RCBC) experiment that involved the actual purchase of experimental products with real money. Consumers prefer more tender, less fatty, chilled beef and clean retailing premises, regardless of the choice session; however, the estimated coefficients were not equal (p<0.001). The selection was motivated by alternatives in HCBC where finished beef constituted 76% of all choices made. The selection of finished beef dropped to 67% in RCBC where consumers were sensitive to the price and quality content of alternative products. Consumers overestimate the WTP for hygiene in HCBC (p=0.014); however, there are no significant differences in WTP estimates for other attributes. Therefore, it is concluded that monetary incentives can reduce hypothetical choice bias and provide more trustworthy WTP estimates for all attributes.
dc.format	application/pdf
dc.language	en
dc.publisher	Journal of Agricultural Economics and Development
dc.subject	Beef
dc.subject	Finishing
dc.subject	Chilling
dc.subject	Hygiene
dc.subject	Tenderness
dc.subject	Preferences
dc.subject	Willingness to pay
dc.title	The influence of incentives in eliminating hypothetical bias: Evidence from a choice-based conjoint experiment for beef products in Iringa and Mbeya regions in Tanzania
dc.type	Article